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Meet the new leaders in plant based meat


Arrow Down

Now available in independent shops in the UK

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As seen on TV

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  • we'll let you know when we are near you (Waitrose, Planet Organic, Wholefoods & Ocado are next)

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  • taste our samples & advise on our new products

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Secured Investment of $200k & Completed Big Idea Ventures Accelerator

We received $200k investment from Big Idea Ventures & have been selected out of 300+ companies to join cohort 6 accelerator program in Paris. We enjoy the support of the BIV extended network, including Shake Up Factory.

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Scaled Up

We secured a fully certified, plant based co-manufacturing facility in the UK. We co-designed the production process to optimise the cost & allow for highly scaleable output with minimal lead times.

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Our Products Have Been Market Tested

Although already on the market, the products have been market tested by consumers & Michelin chefs, it was great to showcase our food at the global Big Idea Ventures demo in Singapore (1st Dec 2022).

We presented our vegan foie gras & smokey chorizo. The food received rave reviews from distributors, wholesalers, VCs & angel investors.

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We Won!
Food Startup of the Year

It has been an arduous process to transfer production technology from a commercial kitchen onto a factory floor. This award is a sweet reward for all the efforts that our team has been consistently putting in.

We are absolutely delighted & ecstatic about winning this year.

Onwards & Upwards!

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Coined by Steven Bartlett (of Dragon's Den & Diary of CEO) - ''The Grammys of Entrepreneurship''

GBEA selected Emma not in 1, but 3 categories in 2023!

We are honoured:

- Equity-backed Entrepreneur

- Retail Entrepreneur

- Technology Entrepreneur

We won Equity-backed Entrepreneur of the Year 2023! Full update here..

The Winners get to meet the British Prime Minister at No 10 Downing St.

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Shocken Vegan 'Nduja Wins Great Taste 2023

The crown achievement in the food industry - the Great Taste Award.

We are extremely proud to be able to achieve this distinction as a plant based product.

'Nduja is an Italian sausage spread used on pizzas, pastas, sadnwiches & various sauces, it is always punching with flavour.

This is a testament to the excellent quality of the products we are producing.



We have developed the world's first plant pepperoni, able to withstand the hot pizza oven at 300 Celsius (572 Fahrenheit) and remain juicy & tender.

We also recreated famous deli classics, indulgent sandwich fillers like porchetta, bresaola, chorizo.

Finally we are delighted to present to you plant based foie gras & vegan nduja (Italian Calabrian sausage spread) - GREAT TASTE WINNER 2023.

We work with highly nutritious ingredients like hemp, pumpkin & wheat, resulting in a better nutritional profile than regular meat.

Our Michelin techniques ensure the highest quality, perfect texture & impeccable taste.



So what do we make?!

The UK's first gourmet vegan charcuterie range - bresaola, porchetta, chorizo.

Luxurious vegan foie gras pate.

Spicy, spreadable vegan 'nduja.

New to our range, 100% allergen free vegan meatballs. You won't believe they're not meat!



Shocken Testimonials

Shocken Beef Testimonial - sarah Luiz - EIT Food Seedbed, at New Food Paradigm, Paris, Oct 2023




We are hiring - get in touch!

Contact Us

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Head Office

124 City Road

London, EC1V 2NX

United Kingdom


Made with love, in beautiful North Wales, a stone's throw from historic Chester.

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